Developing timely communication campaigns will allow your business to keep in touch with all its external and internal stakeholders at regular intervals and via communication channels which they are comfortable with.

For businesses with larger numbers of staff, internal communication programmes can be just as important to ensure all client facing employees are aware of what the business is trying to achieve. The more they are communicated with, the better they will be able to communicate with your clients.

External communications are where a lot of businesses fall down. They do the hard work and convert a new client, but then fail to communicate with them post sale and miss out on potential future opportunities.

Developing regular newsletter content can help to ensure this doesn’t happen, and can also help to promote cross selling or up selling opportunities with your customers.

And what about that customer that you didn’t convert this time? Do you simply move on and forget about them or do you drip feed them relevant and timely information to keep you at the forefront of their minds when they are next making key decisions about the service you offer?